Most companies measure with Google Analytics – over 66.2% of them – and rightly so. It is the best of the free analytics services – and “free” doesn’t mean basic in this case by any means. Google is the most used search engine in the Western world. They set the algorithms for ranking and they know how it all works in a way that other services can only guess at.
Read full post at: http://www.carcinogenomics.eu/what-you-can-measure-you-can-deliver/